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Video Games - Madden 13 Release
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Sports - Yoga Promotion for the 2013 New Year
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When Amazon introduced it's new GNO in 2012, a new graphic style emerged with it. This graphic appears when a specific category name is hovered over.
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Video Games - New Discounts on Digital Games
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| Software - VideoStudio X6 Release |
This new graphic challenges designers to step outside the standard Amazon branded graphic guidelines. There is more emphasis on a mood rather than simply showing the product. Amazon customers are accustom to seeing products for the desired category. This new design invokes a feeling that resonates with the shopper, making Amazon a personal experience.
